To flip or not to flip: conformity effect across cultures

In group decision-making, we can frequently observe that an individual adapts their behavior or belief to fit in with the group’s majority opinion. This phenomenon has been widely observed to exist especially against an objectively correct answer---in face-to-face and online interaction alike. To a lesser extent, studies have investigated the conformity effect in settings based on personal opinions and feelings; thus, in settings where an objectively right or wrong answer does not exist. In such settings, the direction of conformity tends to play a role in whether an individual will conform. While cultural differences in conformity behavior have been observed repeatedly in settings with an objectively correct answer, the role of culture has not been explored yet for settings with subjective topics. Hence, the focus of this study is on how conformity develops across cultures for such cases. We developed an online experiment in which participants needed to reach a positive group consensus on adding a song to a music playlist. After seeing the group members’ ratings, the participants had the opportunity to revise their own. Our findings suggest that the willingness to flip to a positive outcome was far less than to a negative outcome. Overall, conformity behavior was far less pronounced for participants from the United Kingdom compared to participants from India.

Human Brain Mapping, Neuroimaging Journal

To Flip or Not to Flip: Conformity Effect Across Cultures

Empirical social triad statistics can be explained with dyadic homophylic interactions

Homeschooled Weirdoes and the Culture of Conformity - Foundation for Economic Education

11.2 Flashcards

The Leading Blog: A Leadership Blog

Enhanced endogenous oxytocin signaling in the brain modulates neural responses to social misalignment and promotes conformity in humans: A multi-locus genetic profile approach - ScienceDirect

Culturally Responsive Archives • TechNotes Blog

To flip or not to flip: conformity effect across cultures

AFTERMARKET INTERNATIONAL 22-1 ENGLISH by Latin Press, Inc. - Issuu

What is the extent of a frequency-dependent social learning strategy space?, Evolutionary Human Sciences

An Everyone Culture: Becoming a Deliberately Developmental Organization: Matthew L. Miller: 9781625278623: : Books

25 Unconscious Bias Examples (2023)

Frontiers Self-consistency in Bicultural Persons: Dialectical Self-beliefs Mediate the Relation between Identity Integration and Self-consistency

Behavioral and neuro-cognitive bases for emergence of norms and socially shared realities via dynamic interaction