Empathy defined (list of definitions) - Brand Genetics

At Brand Genetics, we use empathy as a qualitative research technique to help our clients understand their consumers. Applied empathy helps us reframe a challenge from a consumer perspective, and in doing so reveal new opportunities. But what exactly is empathy? Beyond metaphor The metaphors of ‘standing in someone else’s shoes’ and ‘seeing through someone […]

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All about Empathy: Definitions of Empathy

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