How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.

Will Pokémon Go change how advertisers can leverage mobile games?

Niantic's New Ad Format Uses AR to Reward Mobile Users

Pokemon Go release date in India, China, South Korea still in dark: Will its launch come too late? - IBTimes India

Pokémon Go or no: Should Asia's brands catch 'em all?, Analysis

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokémon Go Will Make You Crave Augmented Reality

Will Pokémon Go change how advertisers can leverage mobile games?

Guide to Lucky Pokémon in Pokémon GO

Pokémon GO Might Be Getting Google Ads, And Fans Aren't Happy

Marketers Aren't Waiting for Pokémon Go's In-App Advertising to Arrive