Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

Reaching Voters With TV & Streaming [Infographic]

American voters deluged by ads in fight to control Congress, future elections

What Issues Will Decide the 2022 Midterm Elections?, BU Today

Why TV stations cannot 'censor' candidate's political ads

Midterm-Election Ad Spending Poised to Soar as Streaming TV Attracts Campaigns - WSJ

Midterm TV Political Ad Spending: Stations Cash in on Primary Season – The Hollywood Reporter

Ad spending shows Dems hinging midterm hopes on abortion

The religious right's campaign against hormonal birth control

Political Advertising Implications for Brands - Mindstream Media Group

How a surge in targeted political ads during the midterms impacted battleground states

Midterm TV Political Ad Spending: Stations Cash in on Primary Season – The Hollywood Reporter

Hulu, Roku have become hotbeds for political ads, revealing loopholes in federal election laws - The Washington Post

Candidates, mostly Republican, skip debates, bar press during midterm campaigns - Louisiana Illuminator

This week in IP: UPC enters final prep phase, China unveils 20-day TM exam, and more

Warning: Your TV is about to explode. Political ads are skyrocketing - Los Angeles Times