Elon Musk's decades-long 'X' obsession is behind Twitter rebrand

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Twitter's rebrand is the next stage in Elon Musk's vision for the company. But does anyone want it?

The Ugly Honesty of Elon Musk's Twitter Rebrand - The Atlantic

You may hate what Twitter — sorry, X — has become. But it's just what the company needs right now, brand experts say.

Inside Elon Musk's plan for X, an everything app to replace Twitter

The X factor: Will Elon Musk's rebranding of Twitter hurt the social media giant?

Elon Musk's Trajectory As a Stochastic Vector in Four Space

Introducing 'X' App: Elon Musk's Bold Rebranding Move and its Impact on Twitter's Future, by Rupesh Ghimire

Elon Musk's X Obsession and a Disastrous New Branding for Twitter

Elon Musk rebrands iconic Twitter blue bird logo to 'X', 'X.com' now redirecting users to Twitter - The Tech Portal

Why Rebrand Twitter as 'X'? Elon Musk's 'Everything App,' Explained, by Robin Hossain