Brand Perception and Gaming: Lessons from Esports - AdTonos

Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will

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Connect with the likes of Electronic Arts, Supercell, Google, King and more at Pocket Gamer Connects Helsinki next week!