What Claire's Phygital Roblox Strategy Means For Gen Zalfa Marketing

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Claire's Wants to Meet 'Gen Zalpha' in the Metaverse - Retail

Metaverse Daily (@MetaverseDaily_) / X

Metaverse Daily (@MetaverseDaily_) / X

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How a leading toy brand created a global gaming strategy to

Claire Novorol

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Roblox marketers feel the tension—inside brands' next challenge on

Celebrity power fuels fashion's Roblox strategy