Twitter to X—A Branding Blunder?

Twitter was a remarkable brand. It represented and owned a whole social media subcategory.

Dear Elon Musk: Please Hold A Poll Asking Users If They Prefer The Twitter Name

The Twitter Blue branding is perfectly awful

By Renaming Twitter as X, Musk Wipes Billions in Brand Value

Musk announces change of Twitter logo and Brand name

Elon Musk has wrecked billions in Twitter in brand value

Twitter officially changes logo from bird to an X

Elon Musk risks 'New Coke'-style marketing blunder after ditching blue bird for 'X' logo

BBC brands its own show 's**t' in awkward Twitter blunder over Let It Shine

Elon Musk reveals new black and white X logo to replace Twitter's blue bird - The Standard

Elon Musk to change Twitter signature bird logo to X

Twitter turning into X is a mistake, analysts and brand agencies say

If other media companies thought about brand equity the way Elon Musk thinks about Twitter's (er, X's)

Why is Twitter called X now? Elon Musk's rebrand explained and where it's going next

Twitter is now X as the little blue bird disappears - The Verge