The Sparkling Masculinity of Sanrio Boys - Anime Feminist

While there’s certainly a male audience for handsome dudes and fluffy mascots (like the guy writing this article), Sanrio Boys also wants to reach out to those conditioned to dislike cute things, directly addressing its male viewers through its musings on—and challenges of—traditional ideas about masculinity.

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Mascot-Loving Sanrio Boys Project Adds New Characters - Interest

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