Rihanna's 'Fenty Beauty': A Leadership Case For Customer Inclusivity

Not only can making efforts to serve diverse customers attract the communities in question; it can also increase a company’s appeal to a broader base of conscious consumers.

Breaking Barriers: Fenty Beauty's Marketing Strategy Case Study

Inclusive design: why it's more than just a quick makeover - I by IMD

Black-Owned Brands See an Opening in the Beauty Aisle

How Fenty Beauty Became a Massive Success Through Inclusive

Rihanna Is First Woman to Create an Original LVMH Fashion Brand

Fenty Beauty by Rihanna Case Study – VETO

Rihanna Changed the Beauty Ideal Forever

Rihanna's 'Fenty Beauty': A Leadership Case For Customer Inclusivity

Breaking Barriers: Fenty Beauty's Marketing Strategy Case Study

Rihanna launches Fenty Beauty by Rihanna makeup brand with Sephora

Rihanna steps down as Savage X Fenty CEO, welcomes Hillary Super

How Fenty Beauty Built Brand Awareness — and Won