PDF) Services Marketing: People, Technology, Strategy; 9th edition

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Last updated 06 abril 2025

PDF) Services Marketing: People, Technology, Strategy; 9th edition

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and

Student's Guide to MLA Style (2021)

Principles and practice of marketing

I've changed my mind. The new Codexes shows that the format doesn't work, and we need separate rule and lore books, because GW are clearly unable to maintain both in one book

PDF) Services Marketing: People, Technology, Strategy, 9th edition

Intelligent business transformation through market‐specific value network analysis: Structured interventions and process bootstrapping in geomarketing - Kaar - 2019 - Knowledge and Process Management - Wiley Online Library