Now Playing Discover Los Angeles

Global phenoms that start in a garage. Culinary empires that begin with a food truck. From music to sports to fashion and food – LA is on the vanguard of practically everything. In pop-up galleries, busy kitchens and eclectic neighborhoods, the next generation of dreamers are emerging. To find them, just let your curiosity guide you. Go a few exits past your comfort zone, and be ready to lose yourself in the sights, sounds and tastes that provide inspiration to so many. The next, “next big thing” is waiting for you. You just have to know where to look. Los Angeles. Now Playing.

Los Angeles Tourism & Convention Board

Discover Los Angeles

Now Playing Discover Los Angeles

Now Playing Discover Los Angeles

Discover Los Angeles

Meeting Agendas and Minutes

L.A. is 'now playing' in tourism ads styled like old Hollywood

Now Playing Discover Los Angeles

Now Playing: Los Angeles, Los Angeles

L.A. is 'now playing' in tourism ads styled like old Hollywood

L.A. is 'now playing' in tourism ads styled like old Hollywood

Featured Press Coverage - November 2022

Los Angeles Tourism & Convention Board

Los Angeles Tourism & Convention Board

LOS ANGELES TOURISM RAISES CURTAIN ON NEXT PHASE OF 'NOW PLAYING