Brands No Longer See Metaverse-Like Worlds as Abstract Gimmicks - WSJ

The Metaverse Lures Brands Like Nike and Gap With New Ways to Market and Make Money - WSJ

PDF) Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?

Brand Geniuses Say Actually, Zuckerberg's Metaverse Looks Fine

Critics Think the Metaverse Looks Bad. What Do Brands Pouring Money Into It Say? - WSJ

Play-to-Earn Is Already the Biggest Star in the Metaverse

Metaverse Mania Cools for Many, but Not for Marketers - WSJ

Fashion and the metaverse: Clarifying the domain and establishing a research agenda - ScienceDirect

I Spent 24 Hours in the Metaverse. I Made Friends, Did Work and Panicked About the Future. - WSJ

Metaverse Fashion Week Draws Big Brands, Startups - WSJ

The Amazing Things You'll Do in the 'Metaverse' and What It Will Take to Get There - WSJ

The Metaverse Lures Brands Like Nike and Gap With New Ways to Market and Make Money - WSJ