IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

IHOP's comms head on why 'tension creates really good marketing

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

Here's the Data Behind IHOb's Seemingly Stupid Name Change

IHOB: What people are saying about IHOP name change to International House of Burgers

IHOP Becomes IHOb and Everyone Is Making Jokes - Thrillist

IHOP name change: What does IHOb stand for in IHOP's new name? - CBS News

IHOP renames its burgers 'pancakes' as part of latest marketing campaign

IHOP Admits To Using IHOB Name Change As Promotional Prank And Now Twitter Is Ripping Them Apart - Narcity