How Tenor Aims To Get GIF-Sharing Onto Every Mobile Phone

Tenor isn’t as well known as big-name GIF competitors like Giphy. However, the startup powers 300 million GIF searches daily through its mobile keyboard and hundreds of integrations with messaging apps like iMessage, Messenger and WhatsApp, paving the way for its growing sponsored GIF business.

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Can a startup make money sharing GIFs? Tenor wants to find out.

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Idea: ability to search favourite gifs over time its not too hard to get hundreds of them-- so a search of just your favourites would be faster than having to scroll or

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