Why Gucci's latest fragrance is made from recycled carbon

The Italian luxury house’s new perfume, Where My Heart Beats, is Coty’s first globally distributed fragrance manufactured using 100 per cent carbon-captured alcohol. Vogue Business has the exclusive.

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Hypnotizing as a dream, enduring as a memory, Where My Heart Beats is a Floral Rose fragrance that unveils itself layer by layer. Like a blossoming

The Alchemist’s Garden, Where My Heart Beats, 100ml

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Creative carbon capturing

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Why Gucci's latest fragrance is made from recycled carbon