Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

1998-1999 The Times (Peru, NE) - issues 1-12 by Peru State College Library - Issuu

Gambit New Orleans: September 11, 2012 by Gambit New Orleans - Issuu

Is The Flamin' Hot Cheetos Origin Story Based On a Lie?

Race – Boom California

The Flamin' Hot Cheetos Movie Is Already Mired in Controversy

Flamin' Hot Scam: Did the Self-Proclaimed Flamin' Hot Cheetos Creator Sell a Spicy Lie?

Fall/Winter 2021 Explore Issue by Flamingo Magazine - Issuu

1 The Association of Diplomatic Studies and Training Foreign Affairs

My Generation - Michael Gross

Air Mail calls Flight of the WASP “illuminating history.” - Michael Gross