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Definitely Dark Souls easter egg :) : r/deadcells

Dead Cells - GIT GUD Bonefire

BonfireHub — So we need to talk about Dead Cells

Dead Cells - Inquisitor Sticker for Sale by Snarp

GamersGate - 💣 Dead Cells are 33% off RIGHT NOW! Roguelike Dark Souls? Hell yeah! You'll really need to git gud in Dead Cells in order to survive with its relentless combat

Found Dark Souls Bonfire in the app, GIT GUD : r/deadcells

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Dead Cells - Celerity - Nexus