Asda 'Just Essentials' being resold at double price as it rations

Shoppers have been astonished by the rise in price as the supermarket range limits what is available and resells some products with increased prices of up to 106%

I went shopping for Asda's Just Essentials range and couldn't believe what £10 got me' - Mirror Online

Asda in hot water with shoppers after hiking price of yellow Just Essentials range only weeks after launch - Manchester Evening News

Asda rations Just Essentials range to three items per customer due to 'high demand' - Daily Record

Asda 'Just Essentials' being resold at double price as it rations popular budget range - Mirror Online

We spent £15 on the controversial new Asda Just Essentials range and we'd swap loads of it for our more expensive regulars - Wales Online

Cost of Living: Asda 'doesn't understand' backlash to new budget range after shoppers labelled it 'embarrassing' - MyLondon

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Furious Asda shoppers 'appalled' over Just Essentials range rule change - Mirror Online

Furious Asda shoppers 'appalled' over Just Essentials range rule change - Mirror Online