The State of Gaming: What Brands Need to Know in 2023 & Beyond

There’s no denying what a cultural force that gaming has become. Per Newzoo’s latest estimates, there are 3.38 billion gamers globally as of 2023, accounting for 41% of the world’s total population…

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Esports: Definition, types, & benefits to marketers 2023

The State of Gaming: What Brands Need to Know in 2023 & Beyond, by Ryan Miller, IPG Media Lab, Nov, 2023

Actionable Gamification: Beyond Points, Badges, and Leaderboards eBook : Chou, Yu-kai: Kindle Store

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