How Should Brands Leverage Roblox UGC Limited Items?

UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting its UGC virtual item program. In a post titled "Announcing Limiteds for the UGC Program [Marketplace]," the company explained that creators in their Roblox UGC Program now have the ability to created limited items. Previously, Roblox itself was the only entity that could created limited items. Roblox staff had to approve the creation of each limited item, and th

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