Brand & Business: Anzu and Livewire launch exclusive partnership

TEL AVIV, ISRAEL — In-game advertising platform Anzu has signed an exclusive partnership with global gaming marketing and gametech company Livewire, helping APAC advertisers reach Roblox players via blended in-game ad placements. Livewire creates integrated gaming marketing strategies, using their experience with gaming publishers, content creators, digital platforms, and emerging technology to design campaigns and …

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